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this is nice

concept store



this is nice is a collective, bringing you a curated selection of values driven, female-led and locally based brands for for pop ups in Auckland, New Zealand.

Our first pop up shop in Ponsonby Central is now complete, but keep an eye out here for future events and get to know our featured brands.

Featured Brands

featured brands


A Little Bit Floral

Everything flowers  specialising in dried floral arrangements.


The beauty of dried flowers is that they last. They’re a great way to brighten a room, perfect for gifting and can be coloured to order.


I can create bouquets, style a vase, make a wreath or can create an install for your space.

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Agnes & Me

Natural gorgeous skincare for gorgeous natural women

A small, perfectly-formulated range of indulgent and uncomplicated skincare created to give women healthy, hydrated and  happy skin. Every jar is made by hand with all natural and organic ingredients which have never been tested on animals.

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Alyssa Lloyd design

Alyssa Lloyd design is a sustainable women’s slow fashion brand, locally sourced and produced in Auckland, New Zealand.

We create slow fashion for fast-paced lives and help women build more conscious wardrobes.

Lovingly designed and sewn by designer Chloe Win, the Alyssa Lloyd brand prioritises garments that will hold a treasured place in their wearers’ wardrobes for years to come.

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Ethically So

Ethically So. focuses on Eco Minimalism. 


We highlight Kind & Conscious consumption not over consumption

Ethically So. is a low-waste online store. Our aim it to support NZ businesses, make sustainable living easy and to educate

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Hey Val Ceramics

‘Hey Val’ is a bespoke ceramic brand hand thrown by Val Ong.


Val creates bespoke pieces that are beautiful and functional. Crafted on the wheel in her home studio, each piece is unique and ready to find its place in your home.

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Māori Metal by Niki Henipaiaro White

Metaphysical metal

art : science : craft : magic

Ltd edition collectors pieces, local, artist crafted, wairua infused.  Exploring processes common to sculpture and installation with mātauranga Māori at its core.  Studio based between the lakes and the mountains of Te Waipounamu.

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Master & Jack

Our candles are all hand made using 100% coconut wax, highly purified and phthalate free fragrances as well as zinc and lead free cotton wicks.


Our jars are reusable and recyclable and our packaging is as minimalist as possible with recyclable materials.


Every candle is hand made by us using as eco friendly and sustainable processes along the way.

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We’re all about creating fun and unique items for your home or gift. We love to use colourful prints and pops of colour in our pieces. Our signature items are our Printed Canvas Pots - available in a cute 6cm mini size; perfect for your little succulents and cacti, 10cm and 14cm, all available in a range of designer prints.


Our Easy Tie Turbans are our own exclusive design - made by us here in NZ. We use a selection of beautiful prints and quality fabrics to create our truly unique turbans.

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Statements by Brooke

Handmade polymer clay earrings. All earrings are handmade with love out of polymer clay which is a super light weight material.


Each piece is hand mixed which makes them all perfectly imperfect and unique in their own way, making them individual for you.

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Velvet Heartbeat Vegan Leather Chloë Bag

Velvet Heartbeat

New Zealand’s only 100% vegan bag and accessories brand bringing you the world’s best plant-based leather alternatives.


Keep it cute and cruelty-free with styles made from innovations like cactus leather (from the prickly pear cactus), apple leather (from pulp and skins leftover from juice production), and Piñatex made from the leaves of pineapple plants!


Velvet Heartbeat is proudly and ethically New Zealand made

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Green up your home with a beautiful terrarium or gift one to a friend for a gift that lasts longer than flowers!


Our plants are sourced from local nurseries and everything is made fresh to order. We also offer terrarium gift boxes, which support other kiwi businesses

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Visual Lockup

At the Visual Lockup studio we bring our love of modern minimalism and mindful consumption into all of our prints, to help beautify your home interior. 


Our prints are printed on a sustainable paper stock which is acid-free and lignin-free.

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Clean, organic, natural lipstick that is rich in colour and ultra-hydrating. Our award-winning lipsticks available in 9 shades are the results of the unique formula of various food grade plant-based oils, organic beeswax, and organic shea butter. 


YULIP proudly features 100% toxin-free, paraben-free, lead-free, gluten-free, chemical-free, and non-GMO lip products. We only use sustainably sourced and consciously curated fair-trade ingredients.

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this is nice is brought to you by:

Alyssa Lloyd design    &    Velvet Heartbeat


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